Kraig is dedicated, hardworking, goes the extra mile, and never complains. He is always on the offense on how to make things better.  Hire him. You won't be sorry.

Russell Branham, NASCAR

It is clear from Kraig’s trajectory that he has a rare ability to blend high-level communications strategy with aggressive, data-backed execution. Having watched him grow as a leader, I am consistently impressed by his "chief storyteller" mindset and his knack for delivering measurable growth.

Kraig does not just manage social media or PR; he builds "leadership infrastructure" by ensuring every communication serves a strategic purpose. He is a thoughtful, mission-driven professional who leads with both data and empathy, and I have no doubt he will continue to be a transformative asset to any marketing or communications team he is privileged to serve on.

- Jason Hendrix, director of digital marketing at Resound

Strategist

"Kraig is a strategic and highly credible marketing and communications leader with a strong track record in education. He is a strong storyteller with a real ability to organize complex ideas into messaging that connects and resonates. Kraig brings a proactive, thoughtful approach to his work—taking initiative, thinking strategically, and leading communications with purpose rather than reaction. He’s the kind of professional you trust with both strategy and execution."

- Sandy McCauley, director of marketing & communications at The Howard School

Balanced

"I have thoroughly enjoyed working with Kraig in the school marcom space. He brings a strong work ethic and a balanced perspective to his work, with the rare ability to think strategically about high-level goals while still executing effectively and efficiently at the tactical level. What stands out most is his genuine curiosity and desire to grow in his craft."

- Penny Abrahams, founder of Penny Abrahams Consulting

Kraig transformed the marketing and communications function at Swift School, elevating it to a new level of effectiveness and impact. He has a rare ability to balance the details of day-to-day operations with a clear, strategic vision for the school’s long-term growth.

Kraig excelled with stakeholders, grounded his work in data, and consistently delivered some of the most compelling board presentations I’ve seen. His leadership style is thoughtful, credible, and results-driven. For any organization seeking a marketing leader who delivers both immediate wins and lasting value, Kraig stands out.

- Marc Balizer, Swift School board member

Strong Work Ethic

"One thing about Kraig that really jumps out is his work ethic. He was very efficient and effective with his time and communicated well. Kraig showed the same work ethic from the first day until the last day at Mercer. He was someone that I could depend on. Before he left Mercer, he was challenged to be a leader and take over and be the main contact for all 18 sports while we were transitioning staff. Even though this was a stressful time, he was able to manage his time, delegate work, and complete all tasks in a timely manner.”

- Matt Badik, Supervisor at Mercer University

Team Player

"Kraig was a wonderful employee. He spent two years with us here in Gardner-Webb Athletics as a graduate assistant, but we gave him duties and responsibilities that we also give full-time employees, and he handled everything very well. Great guy. Very driven and thoughtful. Works well with a team of people. Understands public relations, media relations, and dealing with individual needs. I wouldn't hesitate to hire Kraig again.”

- Marc Rabb, Supervisor at Gardner-Webb

Kraig is someone who constantly pushes those around him to be their best simply by the way he shows up every day. His commitment to excellence has been a natural point of focus for as long as I’ve known him and I’ve come to understand it’s just how he operates.

From academic settings to professional environments he has always approached each day with intention, discipline, and a clear desire to grow and contribute.

What sets him apart is his willingness to transcend a role regardless of title or recognition. Kraig is a LEADER. He leads from the front while pushing his peers to a standard that raises all expectations and productivity. “The Example” and “The Standard” are not just descriptions of his work ethic, but of who he is as a person, a friend, and a colleague.

I whole heartedly believe any organization would benefit from Kraig’s consistency, integrity, and desire to excel.

- Malcolm Anderson, director of corporate partnerships at the Boys & Girls Clubs of Metro Atlanta

Disciplined

"During Kraig's tenure, he was the most resourceful person I have ever worked with in my coaching career. Kraig always had ingenious ways to improve our social media presence. He helped represent our program to the highest standard. Kraig is extremely disciplined and hard-working. I was always impressed with his ability to accomplish so much in one day."

- Josh Hayman, former head cross country coach at Mercer University 

Man of Character

"Kraig was responsible, dependable, reliable, and put in very long hours. On a personal level, Kraig is a man of faith who has strong morals, ethics, and character. He is honest, hardworking, easy to get along with, has a strong desire to please, and is self-motivated."

- Tom Cole, former head softball coach at Gardner-Webb University