Google & Meta Ad Stats
Google Search Ad Cost Per Click Averages
The education industry average cost per click for a Google Ad is $2.50.
In the Atlanta area, a Middle School ad has a $7.50 CPC.
The education industry average cost per click for a Google Ad is 2.00%
Meta Ad Averages
Ads on Meta (specifically Facebook) for schools have an average cost per click of $1.80 and an average click though rate of 1.70%
Google Search Ad Stats Under My Leadership
My Google Search Ad cost per clicks ranged from $0.87 (general) to $1.10 (Pre-K).
The Middle School ad CPC was under the average.
My Google Search Ad click through rates ranged from 3.97% to more than 10.00%
Meta Ad Stats Under My Leadership
My Meta Ads had a cost per click ranging from $0.11-$0.35. My click through rates were as high as 5.98%