Google & Meta Ad Stats

Google Search Ad Cost Per Click Averages

The education industry average cost per click for a Google Ad is $2.50.

In the Atlanta area, a Middle School ad has a $7.50 CPC.

The education industry average cost per click for a Google Ad is 2.00%

Meta Ad Averages

Ads on Meta (specifically Facebook) for schools have an average cost per click of $1.80 and an average click though rate of 1.70%

Google Search Ad Stats Under My Leadership

My Google Search Ad cost per clicks ranged from $0.87 (general) to $1.10 (Pre-K).

The Middle School ad CPC was under the average.

My Google Search Ad click through rates ranged from 3.97% to more than 10.00%

Meta Ad Stats Under My Leadership

My Meta Ads had a cost per click ranging from $0.11-$0.35. My click through rates were as high as 5.98%